Pricing Case Studies

Some case studies

  • A digital marketing agency raised the price for a particular type  of strategic analysis from between £3,000 and £5,000 to £46,000; More about that here.
  • An executive coach raised his fee by £150 using just seventeen words. More about that here.
  • A digital marketing agency started being paid a £10,000 a month retainer (later £20,000 a month) for work that it was already doing for free. More about that here.

Want the whole story?

Then you might also like to watch a recorded briefing about the Intelligent Pricing Architecture process. That link is here. I’d say the whole 39 minutes are worth watching, but then I would say that wouldn’t I? If you are short of time I have put the timings of each segment on the page so that you can zero in on the one that seems most relevant.