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The Strategist For Those Impatient To Do Great Things, and Frustrated With The Usual Methods

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Category: Blog

Known Knowns, Unknown Unknowns…but don’t forget the unknown knowns

by Alastair DryburghPosted on6th November 20196th November 2019Blog

Here’s US Secretary of Defense Donald Rumsfeld talking about the famous “unknown unknowns”, in the context of the Iraq war. But there’s one category he…

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Why It Can Be Harmful To Know Too Much About A Field

by Alastair DryburghPosted on6th November 20197th November 2019Blog

It can be positively dangerous to be too much of a subject matter expert. The following comes from a body of work originally developed by…

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There is No Such Thing as Culture

by Alastair DryburghPosted on5th November 20195th November 2019Blog

Try this experiment. For six months, ban the use of the word “culture” in your organisation. (The only exception is if you are a pharmaceutical…

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Creativity: a New Look at a Very Old Puzzle

by Alastair DryburghPosted on4th November 2019Blog

You know this one, but I have a new twist on it…. Without lifting your pen from the paper, draw 4 straight lines which go…

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