Pricing Genius for Consulting Firms & Creative Agencies
A few years ago I interviewed the man who invented the graph database, the only significant advance in database technology in 40 years. We discussed the point where he moved on from selling to small, innovative companies to talking to the big corporates. “So the agenda changed,” I suggested. “It became more about security, scaleability, … Read more
If you are still in business, you have clearly reacted. You have probably started to respond, but have you reached the higher levels? The video gives four levels on which you could locate yourself. If after watching you are interested in what you need to do to get to the fourth level, take a look … Read more
Whatever “normal” means, I’m not sure we will be seeing a lot of it in the foreseeable future. One definition of normal is “that which is most common.” The normal course of action is that which we would take most of the time, in the absence of unusual circumstances. It’s the idea of one … Read more
WLTM people who remain determined to find the seeds of positive transformation in today’s chaos. Read this, and if makes sense to you, let’s talk. Optimists need to seek each other out in this climate. It may feel today as if we are living through a recession, or even a depression, but that’s a mistake. … Read more
A few years ago, I spent quite a lot of time speaking to Chief Executive groups. The results were mixed. Some groups really loved my material – there is one group where I was invited back three more times and another where I have been four times. But then there were others who hated it … Read more
In a previous post, I talked about the principle that: “if you have three hours a day and three priorities, you will make good progress. If you have ten hours a day and ten priorities, you will spin your wheels. So you can only afford three.” That naturally raises the question: So which three priorities … Read more
One of my clients ( a marketing consultancy) recently received an email from one of their biggest clients, a version of an email that a lot of people are receiving: “We’re very sorry, but given current conditions (all our stores are closed) we need to suspend operations with you for two or three months.” This … Read more
When I worked as a crisis manager, my job was to be successful where others had just failed. I usually found that my predecessor – the person who had just failed and been fired – was better at the job than me in just about every aspect. Every aspect, that is, except the one that … Read more
I meet a lot of people who have brilliant new ideas to sell, and so many of them are frustrated. The video is a short summary of a seminar I did for a group of such people. In a nutshell, you need to offer something new, but also something old.
A lot change management is framed, implicitly, as physics. There is resistance, which needs to be overcome. Applying force to the situation (urgency, fear of what happens if we don’t change, excitement about what happens if we do) overcomes that resistance. This is well exemplifed in John Kotter’s work. This makes perfect sense if you … Read more